Limit is a credit card company appearing in the HD Universe of the Grand Theft Auto series.

Description

It is considered as an accepted payment on storefronts and businesses across the United States of America. The name of the company refers to the limitation of money that can be spent using credit cards. A plain text version of the Limit logo, without the wave, can be seen on the Bawsaq Building in Star Junction, Liberty City, among other corporate logos.

The Trilogy - The Definitive Edition

This article or section refers to content exclusive to the Definitive Edition of Grand Theft Auto: San Andreas.

For a full list of content exclusive to this version, see here.

In Grand Theft Auto: San Andreas - The Definitive Edition, Limit appears on ATMs alongside other HD Universe credit card brands such as Fleeca, Shark, and Want. As with other HD Universe brand appearances in The Definitive Edition trilogy, this appearance is considered non-canon to the 3D Universe.

Grand Theft Auto VI

This article pertains to content due to return in the upcoming 2026 release of Grand Theft Auto VI.

Please do not add unconfirmed or speculative content unless it can be confirmed by its release or by Rockstar Games.

In the first trailer for Grand Theft Auto VI, Limit appears on the front door of Uncle Jack's Liquor with a redesigned logo, alongside other payment services such as Want, Shark, and Fruit Pay.

Influence

Limit appears to be based on the Discover credit card brand, employing a similar use of orange, with the name seemingly referencing Discover's flagship "Discover it" credit card. The redesigned Limit logo seen in the first trailer for Grand Theft Auto VI further mirrors Discover's design, incorporating a notably similar orange sphere in its logo.

Gallery

A Limit credit card in Grand Theft Auto V.

The Limit logo (far left) on the door of Uncle Jack's Liquor in the first trailer for Grand Theft Auto VI.